Turning dog food into a personalized health plan, not just another product.
The biggest challenge was repositioning Whooppy! as a wellness-driven food system, not just a cute brand. We needed to balance warmth and trust, simplify the subscription flow, and clearly communicate the functional benefits; all while keeping the experience light, joyful, and conversion-focused.
Whooppy! isn’t just selling dog food — it’s offering a personalized nutrition plan for pets. Our task was to build a user experience that clearly communicates this difference, from the first scroll to checkout. We emphasized clean layouts, joyful imagery, and educational copy to build trust without overwhelming the user.
The site guides pet parents through how it works, showcases the meal options, and reinforces key wellness benefits like gut health and odor control. By focusing on simplicity and warmth, we helped Whooppy! turn their science-backed meals into a friendly, conversion-optimized digital experience.
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(2019-Present)
