syntax & theory
Systems Design
Technical Strategy
Web & Mobile Platforms
Brand & Experience
Digital Consulting
We partner with leaders rethinking how the world works. We design technology that empowers people and moves missions forward.
Co-founder
at syntax & theory
Hi, I'm Russell!
Co-founder
at syntax & theory
Hi, I'm Russell!
Systems Design
Technical Strategy
Web & Mobile Platforms
Brand & Experience
Digital Consulting
We partner with leaders rethinking how the world works. We design technology that empowers people and moves missions forward.
Co-founder
at syntax & theory
Hi, I'm Russell!
Brands We’ve Worked With
Brands We’ve Worked With
(2019-25)
Brands We’ve Worked With
(2019-25)
(27)
Projects.
Featured Work
Featured Work
We help teams build the tools they need — from platforms and apps to dashboards and services — to serve people, scale their work, and keep up as they grow.
(27)
Projects.
Featured Work
We help teams build the tools they need — from platforms and apps to dashboards and services — to serve people, scale their work, and keep up as they grow.
Why choose us
Why choose us
Why choose us
We help teams move their mission forward. Through thoughtful design and dependable tech.
We help teams move their mission forward. Through thoughtful design and dependable tech.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
We’re trusted to work on systems that people rely on, and we don’t take that lightly. We build with care, stay thoughtful in our process, and keep the mission at the center.
01
Countries served
Working alongside teams building a better future, wherever they are.
01
Countries served
Working alongside teams building a better future, wherever they are.
01
Countries served
Working alongside teams building a better future, wherever they are.
02
Projects we’ve contributed to
02
Projects we’ve contributed to
02
Projects we’ve contributed to
What we do
What we do
What we do
Services.
Services.
(5)
(5)
(5)
(001)
Digital Systems & Product Design
We design digital systems that serve real needs. Whether it’s a customer portal for paying bills and requesting support, a recycling or sustainability dashboard for tracking waste and environmental data, or an HRIS tool for managing employee records, our focus is on creating platforms that help users get things done. We also integrate AI where it makes sense, like automating repetitive tasks or improving how data is organized, so your system stays efficient as you grow.
Categories
Product Strategy
UX Architecture
System Mapping
User Research
Interface Design
Design Systems
4+
Digital Systems & Product Design
(002)
System Architecture & Technical Planning
We plan how your systems work behind the scenes, so they stay reliable and ready for the future. This includes designing secure databases, setting up connections to other tools (such as government systems, finance apps, or CRMs), and mapping how everything fits together. Good architecture means your platform is easier to scale, update, and maintain -- helping your team avoid technical debt and unnecessary complications later on.
Categories
Infrastructure Design
Data Modeling
Integration Planning
API Design
Platform Architecture
System Architecture & Technical Planning
(003)
Web Platforms & Full-Stack Development
We build secure, scalable platforms that power everything from public-facing websites to internal systems. This can include service portals for citizens, e-commerce tools, HRIS platforms, document tracking systems, and more. Our full-stack development approach ensures both the front-end (what users see) and the back-end (how data and processes work behind the scenes) are thoughtfully designed to meet real operational needs. We focus on reliability, performance, and flexibility, whether you’re managing thousands of daily users, handling sensitive data, or preparing for future expansion. Where useful, we also integrate AI features, like smart search, data validation, or process automation, to help your team and your users work smarter.
Categories
Front-end Engineering
Back-end Development
CMS Integration
Mobile App
Custom Dashboards
4+
Web Platforms & Full-Stack Development
(004)
Brand & Experience Design
We design digital experiences that feel clear, trustworthy, and easy to use, whether it’s a government service portal, a utility payment site, or an internal tool for staff. This includes everything from the overall look and feel to how information is organized and how users move through the system. Our focus is on making sure people can take action confidently, without confusion or frustration. For public platforms, that means citizens can quickly find what they need and complete tasks with ease. For internal tools, it means helping teams work efficiently with interfaces that make sense. Every decision — from color and typography to button placement — is made to support clarity, accessibility, and your organization’s mission.
Categories
Identity Design
UI Systems
Prototyping
Brand Strategy
Creative Direction
Design-led Strategy
6+
Brand & Experience Design
(005)
Digital Transformation & Consulting
We help organizations plan and build digital tools that truly support their work. That can mean reviewing existing systems to identify gaps, guiding teams through upgrades, or planning how new tools like AI and automation fit into current processes. Our focus is on making sure technology is purposeful, easy to manage, and aligned with the outcomes that matter — whether that’s improving public services, streamlining internal operations, or supporting transparency and accountability. The goal is simple: help teams work smarter with solutions that are practical, scalable, and ready for what’s next.
Categories
Product Roadmaps
Team Enablement
Advisory Support
Advisory Support
Strategic Planning
Digital Transformation & Consulting
(001)
Digital Systems & Product Design
We design digital systems that serve real needs. Whether it’s a customer portal for paying bills and requesting support, a recycling or sustainability dashboard for tracking waste and environmental data, or an HRIS tool for managing employee records, our focus is on creating platforms that help users get things done. We also integrate AI where it makes sense, like automating repetitive tasks or improving how data is organized, so your system stays efficient as you grow.
Categories
Product Strategy
UX Architecture
System Mapping
User Research
Interface Design
Design Systems
4+
Digital Systems & Product Design
(002)
System Architecture & Technical Planning
We plan how your systems work behind the scenes, so they stay reliable and ready for the future. This includes designing secure databases, setting up connections to other tools (such as government systems, finance apps, or CRMs), and mapping how everything fits together. Good architecture means your platform is easier to scale, update, and maintain -- helping your team avoid technical debt and unnecessary complications later on.
Categories
Infrastructure Design
Data Modeling
Integration Planning
API Design
Platform Architecture
System Architecture & Technical Planning
(003)
Web Platforms & Full-Stack Development
We build secure, scalable platforms that power everything from public-facing websites to internal systems. This can include service portals for citizens, e-commerce tools, HRIS platforms, document tracking systems, and more. Our full-stack development approach ensures both the front-end (what users see) and the back-end (how data and processes work behind the scenes) are thoughtfully designed to meet real operational needs. We focus on reliability, performance, and flexibility, whether you’re managing thousands of daily users, handling sensitive data, or preparing for future expansion. Where useful, we also integrate AI features, like smart search, data validation, or process automation, to help your team and your users work smarter.
Categories
Front-end Engineering
Back-end Development
CMS Integration
Mobile App
Custom Dashboards
4+
Web Platforms & Full-Stack Development
(004)
Brand & Experience Design
We design digital experiences that feel clear, trustworthy, and easy to use, whether it’s a government service portal, a utility payment site, or an internal tool for staff. This includes everything from the overall look and feel to how information is organized and how users move through the system. Our focus is on making sure people can take action confidently, without confusion or frustration. For public platforms, that means citizens can quickly find what they need and complete tasks with ease. For internal tools, it means helping teams work efficiently with interfaces that make sense. Every decision — from color and typography to button placement — is made to support clarity, accessibility, and your organization’s mission.
Categories
Identity Design
UI Systems
Prototyping
Brand Strategy
Creative Direction
Design-led Strategy
6+
Brand & Experience Design
(005)
Digital Transformation & Consulting
We help organizations plan and build digital tools that truly support their work. That can mean reviewing existing systems to identify gaps, guiding teams through upgrades, or planning how new tools like AI and automation fit into current processes. Our focus is on making sure technology is purposeful, easy to manage, and aligned with the outcomes that matter — whether that’s improving public services, streamlining internal operations, or supporting transparency and accountability. The goal is simple: help teams work smarter with solutions that are practical, scalable, and ready for what’s next.
Categories
Product Roadmaps
Team Enablement
Advisory Support
Advisory Support
Strategic Planning
Digital Transformation & Consulting
(001)
Digital Systems & Product Design
We design digital systems that serve real needs. Whether it’s a customer portal for paying bills and requesting support, a recycling or sustainability dashboard for tracking waste and environmental data, or an HRIS tool for managing employee records, our focus is on creating platforms that help users get things done. We also integrate AI where it makes sense, like automating repetitive tasks or improving how data is organized, so your system stays efficient as you grow.
Categories
Product Strategy
UX Architecture
System Mapping
User Research
Interface Design
Design Systems
4+
Digital Systems & Product Design
(002)
System Architecture & Technical Planning
We plan how your systems work behind the scenes, so they stay reliable and ready for the future. This includes designing secure databases, setting up connections to other tools (such as government systems, finance apps, or CRMs), and mapping how everything fits together. Good architecture means your platform is easier to scale, update, and maintain -- helping your team avoid technical debt and unnecessary complications later on.
Categories
Infrastructure Design
Data Modeling
Integration Planning
API Design
Platform Architecture
System Architecture & Technical Planning
(003)
Web Platforms & Full-Stack Development
We build secure, scalable platforms that power everything from public-facing websites to internal systems. This can include service portals for citizens, e-commerce tools, HRIS platforms, document tracking systems, and more. Our full-stack development approach ensures both the front-end (what users see) and the back-end (how data and processes work behind the scenes) are thoughtfully designed to meet real operational needs. We focus on reliability, performance, and flexibility, whether you’re managing thousands of daily users, handling sensitive data, or preparing for future expansion. Where useful, we also integrate AI features, like smart search, data validation, or process automation, to help your team and your users work smarter.
Categories
Front-end Engineering
Back-end Development
CMS Integration
Mobile App
Custom Dashboards
4+
Web Platforms & Full-Stack Development
(004)
Brand & Experience Design
We design digital experiences that feel clear, trustworthy, and easy to use, whether it’s a government service portal, a utility payment site, or an internal tool for staff. This includes everything from the overall look and feel to how information is organized and how users move through the system. Our focus is on making sure people can take action confidently, without confusion or frustration. For public platforms, that means citizens can quickly find what they need and complete tasks with ease. For internal tools, it means helping teams work efficiently with interfaces that make sense. Every decision — from color and typography to button placement — is made to support clarity, accessibility, and your organization’s mission.
Categories
Identity Design
UI Systems
Prototyping
Brand Strategy
Creative Direction
Design-led Strategy
6+
Brand & Experience Design
(005)
Digital Transformation & Consulting
We help organizations plan and build digital tools that truly support their work. That can mean reviewing existing systems to identify gaps, guiding teams through upgrades, or planning how new tools like AI and automation fit into current processes. Our focus is on making sure technology is purposeful, easy to manage, and aligned with the outcomes that matter — whether that’s improving public services, streamlining internal operations, or supporting transparency and accountability. The goal is simple: help teams work smarter with solutions that are practical, scalable, and ready for what’s next.
Categories
Product Roadmaps
Team Enablement
Advisory Support
Advisory Support
Strategic Planning
Digital Transformation & Consulting
About us
About us
About us
syntax & theory
syntax & theory
syntax & theory
We build for the common good, with work that earns its place in the world.
We build for the common good, with work that earns its place in the world.
Our work blends design, technology, and systems thinking to support ideas that matter, from early concepts to scaled platforms. We care deeply about what we make and who it’s for. Not just because it’s our job, but because we believe better tools help build a better world.
01
We believe technology should serve the world.
01
We believe technology should serve the world.
01
We believe technology should serve the world.
02
We believe in building for the common good.
02
We believe in building for the common good.
02
We believe in building for the common good.
03
We believe collaboration is how real progress happens.
03
We believe collaboration is how real progress happens.
03
We believe collaboration is how real progress happens.
04
We believe in building what matters.
04
We believe in building what matters.
04
We believe in building what matters.
Watch showreel
(2019-25)
Watch showreel
(2019-25)
Watch showreel
(2019-25)
Made to grow
Made to grow
Made to grow
Digital solutions that serve
your mission
We help organizations go digital: from websites and HRIS platforms to finance tools, tracking systems, AI integrations, and more. Whatever your sector, we design solutions that work, scale, and stand the test of time.
We help organizations go digital: from websites and HRIS platforms to finance tools, tracking systems, AI integrations, and more. Whatever your sector, we design solutions that work, scale, and stand the test of time.
We’re here to help you shape solutions that fit your needs today and support your growth tomorrow.
We’re here to help you shape solutions that fit your needs today and support your growth tomorrow.
syntax & theory
syntax & theory
syntax & theory
The people behind the work.
The people behind the work.
Be part of our mission
If you’re driven by purpose and excited to create alongside thoughtful people, we’d love to meet you.
We build in conversation — listening, reflecting, and moving with purpose. Every decision we make begins with understanding the people at the heart of the work.
System Analyst
at syntax & theory
Paula
Leads the creative vision—shaping brands, experiences, and stories that serve people and purpose. Works closely with teams to bring clarity and care to every project.
System Analyst
at syntax & theory
Paula
Leads the creative vision—shaping brands, experiences, and stories that serve people and purpose. Works closely with teams to bring clarity and care to every project.
System Analyst
at syntax & theory
Paula
Leads the creative vision—shaping brands, experiences, and stories that serve people and purpose. Works closely with teams to bring clarity and care to every project.
Back-end Developer
at syntax & theory
John Paul
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Back-end Developer
at syntax & theory
John Paul
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Back-end Developer
at syntax & theory
John Paul
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Lead Product Designer
at syntax & theory
Rancy
Crafts compelling narratives that connect with audiences and strengthen brand identity.
Lead Product Designer
at syntax & theory
Rancy
Crafts compelling narratives that connect with audiences and strengthen brand identity.
Lead Product Designer
at syntax & theory
Rancy
Crafts compelling narratives that connect with audiences and strengthen brand identity.
Web Developer & Designer
at syntax & theory
Jacob
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Web Developer & Designer
at syntax & theory
Jacob
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Web Developer & Designer
at syntax & theory
Jacob
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Fresh ideas, sharp insights, and stories from the field.
Fresh ideas, sharp insights, and stories from the field.
Discover what we’re learning, building, and thinking about, from design systems to digital strategy.
syntax & theory
syntax & theory
syntax & theory
Stories from
the field.
Stories from
the field.
Ready to build it?
Tell us about your project—that bold idea might be exactly what the world needs.
WhatsApp / Viber
+63 916 5860 105
Office Address
Quezon City, Metro Manila, Ph, 1125
Co-founder
at syntax & theory
Russell
Ready to build it?
Tell us about your project—that bold idea might be exactly what the world needs.
WhatsApp / Viber
+63 916 5860 105
Office Address
Quezon City, Metro Manila, Ph, 1125
Co-founder
at syntax & theory
Russell
Ready to build it?
Tell us about your project—that bold idea might be exactly what the world needs.
WhatsApp / Viber
+63 916 5860 105
Office Address
Quezon City, Metro Manila, Ph, 1125
Co-founder
at syntax & theory
Russell